Diamond Investment Presents A Crazy Stone: An Annual Increase Of 10%

　　 How to invest in diamonds?

　　 Diamonds Investment mainly refers to bare drilling, which has the certification of international institutions, and ornaments Drilling is not the same thing.

Advantages: Collecting diamonds can diversify property, and diamonds have portability and high added value.

Disadvantages: diamonds buy-back The channel is limited and not easy to be realized, so there are still great risks in investment.

　　 Ask about the diamond market

● E-commerce jeweler:

Compared with traditional physical jewelry stores, diamonds are generally 35% cheaper online. In Chengdu, online sales share is still very small.

● Traditional jewelers: We are not following the "cost performance" route of e-commerce jewelry brands, but the superior product route. E-commerce jewelry cannot easily capture the share in Chengdu.

In recent years, diamonds have gradually become an investment product and attracted the favor of e-commerce. Industry statistics show that the annual consumption of diamonds in Chengdu is increasing at a rate of 30%, and with the emergence of investment demand, the market will still have more space to explore in the next decade.

In recent years, online diamond shopping has been considered as a way of purchasing diamonds with high cost performance. Since the e-commerce jewelry brand "Diamond Bird" settled in Jinjiang District, another domestic e-commerce jewelry brand "Kelan Diamond" has recently opened the Chengdu Experience Center in Yanshikou. Due to the popularity of capital, at present, there are more than 100 domestic diamond jewelry online B2C service providers, and the Chengdu market, with an annual increase of 30%, is undoubtedly a place of great competition. When purchasing diamonds, many citizens hope that diamonds are not only good in quality and cheap, but also have the function of preserving and increasing value.

　　 A Crowds to Chengdu Jewelry Online Marketplace at Low Price

"It's really much cheaper." Hu Man, the bride to be, lingers at Chengdu Kelan Diamond Experience Center. Half an hour ago, she saw a 30 cent diamond ring in the mall. The price was 9320 yuan, but the price here was about 36% less. Hu Man felt that she had found a bargain.

On March 9 this year, Kelan Diamond's eleventh domestic physical experience center officially settled in Chengdu. "It is mainly in consideration of the popularity of the Internet in Chengdu and the high jewelry consumption capacity of Chengdu and even the whole southwest area." Xia Cancheng, the market manager of the center, said that compared with traditional physical jewelry stores, diamonds bought online can generally be about 35% cheaper, which is more advantageous in price.

"We are not following the" cost performance "route of e-commerce jewelry brands, but the superior product route." A jewelry brand staff in Wangfujing (39.38,0.05,0.13%) shopping mall said that the international certification of diamond quality is mainly about cutting, color, clarity, carat, and the most important is cutting. Each jewelry brand takes a different route, and e-commerce jewelry brands cannot easily seize the share in Chengdu.

"In the first tier cities such as Beijing and Shanghai, our online sales can be basically equal to the sales of physical experience centers. But in Chengdu, the current online sales share is still very small." Xia Cancheng said that Chengdu's traditional stores have become very mature, and it is not an overnight thing to shake their position.

Although it is not easy to seize the traditional market, in recent years, diamond online merchants have accelerated their march into Chengdu. In addition to Kelan Diamond, the earliest online diamond brand in China, Diamond Bird, has settled in Jinjiang District Times Square in advance. In the short period of eight years from the founding of the brand in 2002 to 2004, "Diamond Bird" quickly brought the brand new diamond sales model of "mouse+cement" from Shanghai to 12 provincial cities, including Beijing, Hangzhou, Guangzhou, Ningbo, Nanjing and Chengdu, and is rapidly covering major cities across the country.

According to the survey of China E-Commerce Research Center, there are more than 100 online B2C service providers of diamond jewelry in China, such as Jiuzuan.com, Kelan Diamond, Xinzuan.com, Diamond Bird, Daviney Jewelry, Blue Danube Diamond, etc.

　　　Ｂ Competing for Capital Diamond Enters the Capital Age

At a jewelry trade fair in Shenzhen not long ago, merchants doing diamond wholesale had to queue up to get their goods. Businessmen feel that a diamond era dominated by capital is coming. The rapid growth of e-commerce jewelry brands is favored by capital.

At the end of March, Xu Lei, the co-founder of Diamond Bird, was also pleased to disclose the new financing progress to the outside world. The company obtained an investment of 50 million dollars, which was also the third round of venture capital obtained by the company. Different from the previous two rounds, the investor of this financing, Fang Yuan Capital and Lianchuang Ceyuan, both entered as PE, This also reveals that the company is not far away from listing.

Previously, in May 2007, the company obtained the first round of investment of $5 million of today's capital; In October 2008, the company obtained the second round of financing of about 10 million dollars invested by Today Capital and Lianchuang Ceyuan. At present, the company's annual sales volume is nearly 500 million yuan. "We will complete the IPO plan in the next three to four years," said Xu Xiao, the company's founder and co president.

In fact, the business model of diamond e-commerce platforms is not complicated and has strong reproducibility, but the classic case of Blue Nile, the world's largest online diamond seller, has inspired Chinese entrepreneurs and investors at home and abroad - it only took six years to list in Nasdaq, and now its annual sales reach 300 million dollars, Sales have exceeded some top tier brands.

Domestic companies such as Diamond Bird and Nine Diamond Net have made no secret of their yearning for the Blue Nile, and venture investors have seen a new investment opportunity.

On the other hand, due to the non renewable diamond resources, the global diamond production is declining. If no new mines are found, the world's existing diamond mines will be exhausted in 40 years. Since demand exceeds supply, the price of high-quality diamonds has been growing steadily at an annual rate of 10% for nearly 100 years, with almost no decline.

　　 C Appreciate and stabilize diamonds to become a new favorite for investment

Xu Lei, president of Diamond Bird, analyzed that in the past, most of China's diamond consumption was concentrated in the wedding crowd. Now people also have an investment need to diversify their assets when buying diamonds. The advantages of diamonds are portability and high added value. Consumers can invest in artworks from the perspective of art. If they invest, they must choose such rare ones. The rarer the more valuable, the greater the future return.

"Take about one carat of bare diamonds as an example, the current price is more than 90000 yuan, compared with 80000 yuan last year." It is understood that bare diamonds are single diamonds that have been cut and polished but not inlaid. Although its appreciation rate is not as fast as that of gold, its appreciation trend is relatively stable, with an annual increase rate of about 10%.

This year, diamond prices have risen more sharply, which makes people more optimistic about diamond investment opportunities. De Beers, the world's largest diamond oligarch, has raised prices twice in the past three months, with a total increase of 15%. Other global diamond suppliers, including BHP Billiton and Petra Diamonds, subsequently raised their prices. The industry expects that the rise in the cost of diamond raw materials will be concentrated in the retail sector after April and May this year. This round of large-scale price rise may continue to the end of the year, with an estimated increase of more than 20%.

However, insiders remind consumers that due to the limited diamond repurchase channels, it is not easy to realize, and there are still great risks in investment. In foreign countries, diamonds can be realized through mortgage financing, auction and jewelry company repurchase. At present, in China, only through auction houses, pawnshops and other channels, few jewelry companies buy back.

Xu Lei also said that diamond buyback is feasible, but its premise is that buyback enterprises should have very strong funds. When you redeem, you cannot fail. The risk is here. The requirements of the capital chain are very strict, but it is not reliable and can not be supported if small businesses propose diamond repurchase. "Generally speaking, diamond investment mainly refers to naked diamonds, which have certification certificates from international institutions, and are not the same as jewelry diamonds." Wu Zhonggang, CEO of a jewelry company, said that if consumers buy naked diamonds in ordinary stores, their prices will naturally be higher. West China Metropolis Daily reporter Shu Zhanghui photographed Lei Yuandong

　　 CPI

CPI is the abbreviation of consumer price index, which mainly reflects the price changes of goods and services paid by consumers. It is a tool to measure the level of inflation. The higher the CPI, the higher the inflation expectations in the same period. According to the statistics of the National Bureau of Statistics, China's CPI rose 4.9% year-on-year in February 2011.

When purchasing wealth management products, consumers should try to choose the type of products that can prevent inflation. At present, the annual return rate of trust wealth management products in China is generally about 7% - 9%, which is a fixed income wealth management product worth buying that can beat CPI.