Italy Centennial Brand ARMATA Helps China Luohu District Cultural And Creative Industries

In June 22nd, nearly 130 years ago, the top brand of Italy's original costume has a long history.

In Shenzhen Yijing central city, the opening ceremony of flagship store in China and the opening ceremony of Shenzhen Amanda public relations media Co., Ltd. were solemnly held.

The event attracted more than 200 celebrities from the financial circles and cultural and artistic circles at home and abroad.

Guests from Shenzhen's Luohu District Economic Promotion Bureau and other relevant departments and representatives of Italy ARMATA attended the opening ceremony.

Promoting the development of Luohu District's cultural and creative industries

Lu Sa, deputy director of the Luohu District Economic Promotion Bureau of Luohu District, Shenzhen, spoke highly of the profound significance of ARMATA's settlement in Luohu District. The strong entry of ARMATA has provided new help for the development of Luohu District headquarters economy and cultural and creative industries, and is another concrete implementation of Luohu District's brand strategy.

In recent years, cultural and creative industries have become one of the four pillar industries in Luohu District.

Luohu District vigorously promotes the development of cultural and creative industries, strengthens brand strategy and supports enterprises to build brands; prosperous business and trade atmosphere, high-end open and high-quality gathering are urban consumption centers; the government's huge investment in creating and optimizing the international consumption environment, as well as its unique location advantages and port advantages, has attracted many large companies, large enterprises and international brands to set up headquarters in Luohu District and take root.

As Italy International

ARMATA is very much in line with Luohu District's efforts to build fashion industry display marketing, fashion creative design and cultural creative industry of fashion culture center. ARMATA China flagship store and Shenzhen Amanda public relations media Co., Ltd. came into being.

This is a new milestone in the development of Amanda in China and even in Asia. It is also an effective superposition of the comprehensive effect of Luohu District's "fashion brand", "creative brand" and "cultural brand". Luohu's "international consumption center" strategy is constantly improving.

After the opening ceremony of the opening ceremony, the 2012 ARMATA charming fashion show was held by the company in China Sheraton Hotel.

Elegant and fashionable models, superb stage design, beautiful music melodies, a series of classic and perfect artistic pictures, showing the unique design concept of Italy design masters, and the unique style of ARMATA clothing "free to wear", so that many guests can be seen brightly, and feel a sense of comfort and freedom in walking in freedom.

ARMATA 2012 spring and autumn clothing is mainly composed of leisure series and fashion series. The leisure series is composed of rich and bright basic colors and a simple cut. It makes the whole series full of vigor and individuality. The fashion series combines exquisite workmanship with modern fashion elements, with smooth and graceful style and lines, with international and modern sense, showing the fashion and internationalization of the brand.

ARMATA is the original clothing brand of business and leisure in Italy. It is authorized by the Italy government to use the Navy emblem as its trademark.

The design of ARMATA is unique among many of the world's top brands. It not only keeps the tradition of exquisite materials and exquisite workmanship, but also makes men elegant and dignified.

In Europe, the ARMATA brand has 330 stores with annual sales exceeding 30 million euros.

ARMATA is the brand designated by Italy's former Prime Minister BER LUSCONI, and is also one of the brands worn by former US President Bush. It is the Italy Navy's training clothes, uniform clothing and so on.

The designated supplier is also a provider of sports equipment for Italy national football team and AC Milan football team. Ronaldo and ARMATA are the spokesmen of the image.

With the development of China's economy, many multinational companies have set up companies in China.

ARMATA has always been bullish on the Chinese market. As early as March 2006, ARMATA set up its headquarters in Shenzhen, and established the Asia man business (Shenzhen) Co., Ltd., making a brand promotion for ARMATA.

In 2008 and 2009, ARMATA twice held the "China Cup Sailing Competition" and made a custom dress for the distinguished guests in the capacity of strategic partners. In 2009, ARMATA became the exclusive supplier of the "Shenzhen Universiade" yacht team to the sailing events in China's coastal areas. In 2010, ARMATA became the official uniform sponsor of the twenty-sixth World Summer Universiade in Shenzhen, providing formal uniforms for international organizations, government officials and technical officials.

In May 2012, Ahman commerce and trade (Shenzhen) Co., Ltd. upgraded to Ahman commerce and trade (China) Co., Ltd. and increased investment in the Chinese market.

Mr. Zhang Liao Cheng, general manager of the Manman commercial and trade (Shenzhen) Co., Ltd., said: "ARMATA has rich cultural connotations, and its consumer groups are the elite of every professional field.

And this time, we also brought Italy's traditional customization to Shenzhen, providing our guests with exclusive customized services of 'Only for you'.

I am very optimistic about its market prospects in Shenzhen.