Focusing On The Famous Fashion Designer Of 2012 Guangdong Fashion Week -- Lin Zihan'S "Zero Fantasy"

　　 designer brief introduction

Lin Zihan, female. Lin Zihan's fashion works are deeply loved by fashionable women. In her clothes, the freshness and naturalness reflect the modern urban life. The matching of colors and accessories, the cutting of fabrics, and the handling of details are also just right, making people deeply feel her profound design skills.

On the release show, we saw that neutral colors will become a fashion choice. With the most popular Korean style at times, we pay attention to the use of accessories and the flexible matching between clothes. We can learn a lot of fashion matching tips in just one show. At the same time, we can see the confident and independent life attitude of contemporary women from her design. Lin Zihan's design is perfectly integrated with the market. In her words, "I have always positioned myself as a designer, but I have always insisted on market-oriented design. Whether a brand can be accepted by the market depends on what consumers say and how they reflect.". As soon as the release show ended, many models and audience went around to ask where they could buy Linzihan's clothes, so we could see the reaction of consumers.

Position

Top Ten Leaders in Chinese Fashion Design

Member of China Fashion Arts Committee

Guangdong clothing Director of Designer Association

Vice Chairman of Southern Fashion Brand Alliance Committee

Honorary Advisor of Information Times

Guangzhou founded "Jiayu" clothing design company

France founded "Fashion" studio

Set up branch in Shanghai

Honor

Won the "China's Best Women's Wear Design Brand Award" in 2003

In 2004, he won the "Medal of Chinese Contemporary Famous Teacher"

Won the "Outstanding Contribution Award of South China Fashion" in 2005

Obtained in 2005“ fashion Outstanding Achievement Award "

Won the Meritorious Person Award for Economic Construction of the Republic in 2006 (Great Hall of the People in Beijing)

Won the "Best Fur Design Guidance Award" of Guangdong Fashion Week in 2006

Won the "Best Fashion Leader Award" in China in 2006

Designs

The First China Beauty Queen Competition in 2005

2005 World Supermodel Global Competition

Sun Chao, the 2005 Miss Intercontinental World Champion

2005 Miss World Model World Runner up Horsepower

Sun Na, 2005 World Top Model Champion

05 Miss Universe China

06 New Silk Road Model Competition

06 The Second China Beauty Queen Competition

07 Miss Universe China

Designer History

The perfect record, successful experience, positive way of thinking and perfect design are all owned by Lin Zihan, a girl in her early thirties. Perhaps the only imperfection in her life is that she is too busy to live in private. It subverts all the needs of an ordinary girl, and the rest is all about work, work... There is no personal space. All of Lin Zihan's time and energy are reserved for clothing design, and for "Jiali".

Growth of model students

Before I met Lin Zihan, I couldn't find any flaws in Lin Zihan's materials. After I saw Lin Zihan, I knew that she was the kind of model student favored by heaven in the legend. From Xiao Lin Zihan, she was the kind of standard model excellent student, with excellent academic performance, stable and warm personality, delicate and sensitive talent. Because of these characteristics, Lin Zihan's family can absolutely trust her. In this way, she freely chooses her favorite clothing engineering department according to her own interests, rather than the medical school that her family hopes. After arriving at the university, Lin Zihan was also not disappointed. The model student still won the first class scholarship every year. Before graduation, the school kept her teaching in the university. Although it was an opportunity that many students could not win, Lin Zihan did not make the decision to stay in the university, but returned to his hometown in Dalian to work as a fashion designer in a foreign-funded enterprise.

Maybe it is true that "if you want to do a good job, you must first sharpen your tools". When Lin Zihan returned to Dalian with joy, he was faced with a salary of only 400 yuan a month, while ordinary lathe workers at that time were paid 2000 yuan. Due to the unequal treatment, Lin Zihan left Dalian and came to a Hong Kong funded clothing company in Dongguan, where Lin Zihan's efforts were rewarded. She started the treatment of chief designer with an annual salary of 100000 yuan. After leaving, Lin Zihan began to wholesale clothing, during which time Lin Zihan accumulated considerable market experience. With front-line work experience and familiar with the operation of the market, Lin Zihan started his own business in 2000. Thus "Jiali" was born.

"Model Writing" of Model Students

Jiayu Design is a think-tank product planning and design organization, a professional and market-oriented clothing design alliance, dedicated to brand product design and development services and design consulting services. In just three or four years, it has successfully integrated more than 80 cases. The design works are exported to cities in Southeast Asia, Europe, Japan, South Korea and Australia. However, these are all earned by Lin Zihan who travels 20 days a month and works for more than ten hours a day. The French said, "I am either in the coffee shop or on the way to the coffee shop." For Lin Zihan, This sentence can be completely changed into: "I am either working or on the way to work." "I am engaged in fashion design at all ages from 0 to 50 years old, and I only take over 4 to 5 design consultants every year. Because I am more comfortable with the work of product design and development services, this is the work that I have been given full control over the design style and design details. I feel very successful and happy even if it is hard!" When it comes to winning the absolute trust of customers for their own designs, Lin Zihan completely ignores the fact that a brand's design consultant just needs to help grasp the general direction, and can already earn 1 million yuan, while a brand's design and development services are only between 2 million and 3 million yuan a year, and there is a labor intensity of about 150-200 design schemes every quarter. However, Lin Zihan has always fully enjoyed the sense of achievement brought by fashion design, especially the design that reflects her own design philosophy.

Life goals of model students

It should be one of the goals of every fashion designer to build his own brand clothing. Lin Zihan is also working towards this goal, "To build my own brand, I hope that after a certain amount of accumulation, I will launch it ceremoniously when my ability to grasp the market is more mature. To build a brand, we need to establish an operating system first, and to establish a system, we need to cooperate in many ways. I often think that the best is two lines, one is to follow the price of mass consumption, and people aged 20-35 years old Is the consumer. The other line follows the high-end consumption route to design Evening dress Focus on positioning, and strive to build a top brand. " It is not easy to achieve the goal of taking into account the daily life needs of the general public and finding a place for the artistic value of fashion design. However, for the model student Lin Zihan, as long as it is her goal, she will work hard to achieve it. No matter how many difficulties and dangers she has to go through, this is both her motivation and her need.

Standard answers for model students

Model students are good students in the eyes of teachers, good children in the eyes of parents, and good models in the eyes of classmates. The same is true of Lin Zihan, who does not yell at his subordinates, hold aloof airs, and have no pride in being "model students", When asked about future plans, Lin Zihan said: "I didn't think too far ahead, but now I mainly focus on the development of companies and individuals. I hope that after certain accumulation, I can help more people within my own ability. I hope that I can go to Tibet to build a hope primary school. When I am old, I hope that I can set up a design fund to help more people who want to become designers achieve their dreams." It is also the perfect standard answer! In the interview with Lin Zihan, there was no "flaw" to destroy her image as a model student.

There are still many standard answers during the interview, but these are enough. To continue her life with the requirements of a model student is not what Lin Zihan always reminds herself to get, but these norms have already imperceptibly entered her bone marrow. If Lin Zihan exists as an idol, the paparazzi will never have the chance to imagine that she will make mistakes one day. Lin Zihan can definitely become a "zero fantasy" idol that will make the "paparazzi" never need to take photos secretly, and is absolutely relieved.