How To Scientifically Purchase Clothing Stores
How to arrange for orders: terminal clothing specialty store We must bring one of the best shopping guides in the store and the store manager must attend. (if the manager has the qualification of a good shopping guide, then a shopkeeper will take part in it); remember that if the shop owner never sells the goods, even if he orders, he will blindly order. This is not acceptable. Only those who are engaged in sales work every day in the store can face-to-face with the front-line employees who deal with consumers can more accurately set out a suit that suits your local consumption. "Group buying" order method, concentrated on a few styles above to increase the number of orders, then the normal small group purchase, you take out your own clothing. Group buying is also more clear with what type of main push. The three party (terminals, agents, head office) stocking will also ensure that logistics is not guaranteed.
"Retail order" mode: the styles are dispersed in each series of colors, and the numbers are concentrated as much as possible. For example, 3 numbers are stronger than 4 numbers, the more numbers, the easier it is to break codes, but the number of clothing codes is stronger. For example, the young part of the middle and big yards, the pertinence is very important, the quantity should not be too big, and keep the new listing continuously, this is the best retailing weapon. The order form of "image money", the image section and the store planning are together, so the image section can enhance the image of the store, enhance the attractiveness of the stream of people, improve the grade of the brand, constantly give consumers a brand-new feeling, and constantly convey the clothes culture to the consumers, with more styles but less quantity. At the same time, in order to match your shop display, and also consider the choice and collocation of colors. We should also pay attention to the local clothing culture and fashion trend (because the Chinese region is too large and the fashion trend is different).
It is clear that you should order the quantity. This is a reference basis. First of all, the total sales volume of the store in the same period last year is estimated. The sales estimate this year is how much the growth is planned this year, the total number of sales should be obtained this quarter, divided by the average price, and the total number will be obtained. According to the sales volume of 60% of the season, it will be ordered or floated a little. Then the agent or branch is yours. Order goods On the basis of volume, we will float some more. The head office is going to float up again, so that your season's sales are guaranteed. Be able to achieve 100% of planned goals. In the sales process, analyze the styles that you have never sold one or ten days after the launch of your new product. Through the national sales information feedback, the head office confirmed that the fact is so, then you can take this item out for promotion. Of course, the company can give you some ways to promote sales, tell you how to digest these clothes, and promote your overall sales by promotion. The key lies in early detection, early operation and the courage to accept new methods.
Order guidance: style selection. According to local consumption habits, choose the styles that you consider most suitable for your local clothing sales in all major categories of goods. According to your shop last year. Clothing sales Case analysis shows that those styles and colors are bestsellers, so that you can place orders according to the data analyzed. From our experience in the past, the best seller is generally marketable in the whole country, so the company will screen out some of the clothes that are most concentrated on it, and identify them. Further order. In the light of the above specific conditions, and at the same time, referring to the actual situation in your area, boldly and without risk, you must place a reasonable order of the goods you must order, and successfully complete your order.
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