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Leather Skin Drop Research Report: Recommended AOKANG Shoes For Men'S Shoes

2013/3/10 20:02:00 76

Leather Shoes Quality ProblemsLeather Shoes PeelingLeading Men'S ShoesAOKANG

< p > the organization immediately went to the store, where the shopkeeper attached leather shoes and upper shoes with adhesive tape, and found that the shoes were indeed seriously strippable, but the shopkeeper insisted that they could be replaced after being identified by the manufacturer.

Business personnel explained to shopkeepers "consumers' legal rights and interests were damaged when buying or using commodities, and they could ask for compensation from sellers" and other related provisions.

After consultation, the shopkeeper agreed that Mr. Chen should choose a new shoe which is close to the price.

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< p > > a href= "//www.sjfzxm.com/news/index_x.asp" > the quality of shoes < /a > let us turn the perspective to the brand confrontation.

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< p > the revelation of BELLE's success: multi a href= "//www.sjfzxm.com/news/index_x.asp" > brand < /a >, channel self operated, quick reaction supply chain.

As a benchmarking leader in the women's shoes industry, BELLE has a leading edge in the industry.

(1) multi brand: the deep subdivision of the consumption characteristics of women shoes determines the necessity of multi brand strategy. BELLE has dispersed the risk of single brand operation through the multi brand consumer groups. At the same time, the multi brand scale advantages enhance the bargaining power to the department stores. (2) channel self Management: the strategic positioning is "the leading footwear brand retailer in China". The leading channel strategy has laid a solid foundation for BELLE's long-term sustainable development; (3) the rapid response supply chain: BELLE implements the vertically integrated business mode, attaches great importance to the strong control of the supply chain, and closely coordinates all the supply chain links such as R & D, design, production and retail terminals, so as to quickly reflect and satisfy the consumer demand and market trend.

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< p > leather shoes VS clothing: < a href= "//www.sjfzxm.com/news/index_x.asp >" leather shoes industry brand < /a > development stage later than brand clothing, concentrating degree is higher, still extends beyond expansion.

The consumption of functional leather shoes is still strong, and the brand management of leather shoes industry is slower than that of clothing for about 5 years. The brand shoe industry is still dominated by the vertically integrated business mode, and the development stage is later than the virtual operation of apparel industry and the SPA of its own brand clothing. The concentration of leather shoes industry is relatively high, the leading competition advantage is obvious, the competition degree of brand leather shoes is less than that of clothing, the brand shoe industry, the quantity expansion still dominates the mainstream, and the research and manufacture scale advantage is emphasized. The trend of developing fine management to the clothing industry is the trend in the future.

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< p > men's shoes VS women's shoes: the consumption of men's shoes is rigid and the influence of economic fluctuation is small.

Compared with women's shoes, consumption tends to be more fashionable, with more perceptual consumption. Men's shoes are more rigid in consumption, lower in demand for fashion and less affected by fluctuations in economy and income.

Compared with the high degree of personalized consumption, deep market segmentation and meticulous management requirements, the brand of men's shoes is still at the stage of popularity promotion. The difference between brand consumption is small and brand loyalty is high.

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< p > compare the successful experience of garment industry and BELLE, recommend AOKANG International (603001).

The development stage of men's shoes industry is lagging behind brand clothing and women's shoes. At present, the industry as a whole is still lagging behind in the implementation of multi brands, direct channel construction and quick response of supply chain.

But as the future development direction of men's shoes industry, the development path of brand clothing and BELLE is worth referring to.

We recommend AOKANG shoes International (603001), which is leading the industry in many brands, direct channels and supply chain reactions.

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< p > pferred from Internet.

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