Clothing Industry Is Cold, Seven Card Men'S Clothing Eliminated Some Employees.

< p > > when a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" industry encountered the cold winter as a whole, most of the a target= "_blank" href= "_blank" and "brand clothing" were not good enough.

Yesterday, there was news of layoffs for men's men's clothing.

However, Qipai men's clothing related to the author said, Qipai men's performance last year is still good, but regular annual staff will be eliminated, not layoffs.

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< p > this person told me that at the end of the company, every department will conduct an assessment, and those who fail to qualifying will be eliminated.

This year, the employees who are eliminated will get the N+1 compensation (that is, the working life plus 1, then multiplied by the monthly salary), which will happen every year.

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< p > however, according to a senior industry veteran, since the second half of last year, a considerable number of garment enterprises have been greatly reduced, including some well-known enterprises.

"Because of the poor ordering situation, many garment enterprises have reduced their warehouse staff by half."

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< p > for dealers, stores can not earn money, which has become a general consensus.

A Shandong Yantai dealer who runs a number of clothing brands told the author: "the middle and high class men's clothing is stronger, but it is not as good as in previous years. The brand of sports and leisure is even worse, almost not making money."

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< p > this situation is also reflected from the financial data of enterprises.

A target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > Semir apparel (002563) (002563.SZ) released data show that as of the third quarter of last year, the company's net profit was 474 million yuan, down 41.4% compared with the same period last year, and its stock also increased 31.28% compared with the beginning of the year.

At the end of the three quarter of last year, seven wolf (002029) inventories were 736 million yuan, up 49.71% from the end of the two quarter, and the proportion of total assets rose from 10.33% at the end of the two quarter to 13.33%.

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Compared with P, the business type and the positioning of high-end men's clothing enterprises are slightly better.

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Hong Zhaoshe, chairman of the P card, said in a media interview last year that in 2012, there were about 3 billion yuan sales scale of seven cards, and the inventory is in the controllable range.

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< p > the above seven cards also said: "last year, the company grew steadily and its performance rose by about 20%.

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< p > for the situation in 2013, the industry has also seen much less.

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< p > according to the data statistics of Shen Wan a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > clothing plate, the 19 brand clothing companies, as at the three quarter of 2012, totaled 11 billion 700 million yuan in balance sheet, up nearly 18% compared with the same period last year, an increase of nearly 134% compared with the three quarter of 2010, and the absolute amount is also a new high of nearly three years.

There is no obvious improvement in clothing retail terminal. Based on the pressure of channel inventory, the pace of extension and expansion is slowing down. It is expected that the growth of garment enterprises' income and net profit will slow down in 2013.

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< p > PEAK CEO Xu Zhihua said in an interview with the author that in the past two years, the market consumption capacity is insufficient and the demand has been shrinking. Although the government will take some measures to promote the steady development of the economy in the long run, "2013 is still not optimistic. We can only make conservative estimates."

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< p > Xu Zhihua told me that there is a very important index in this industry, that is, the rate of selling out. When the market is good, the selling rate is 80%~85% or even higher, but in the past two years, the sales rate of PEAK is only 70%~80%, and some enterprises are even lower. "Although it is in controllable range, the pressure is a little big."

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< p > "if the pressure of enterprises in 2012 is on sale (i.e. inventory), then the pressure in 2013 may be directly reflected in the cash flow."

Those seven card insiders also said that for the clothing industry, 2013 may be a worse year than 2012.

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P > first textile net editor Wang forward to the author's analysis, the textile and clothing industry is experiencing a continuous process of survival of the fittest, polarization.

"From the present point of view, the downturn in the industry is still continuing, without bottoming out, nor has it seen signs of recovery."

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