NBA Edge Stars Are Hong Qiang, A Domestic Brand Manufacturer.

The P NBA League ends before the end of the summer. The NBA giants in the United States will continue to enter China as a result of this summer. A group of NBA stars are lining up the "China line", attracting basketball fans to chase the idols in the hot sun.

According to people familiar with the matter, it is only in a few days that NBA stars will be able to take away billions of yuan in China's commercial activities.

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< p > it is undeniable that commercial operation has become the main purpose of the "overflow" Chinese bank. However, as a fan who is not very enthusiastic, in the final analysis, today's NBA Star China has fallen into some stereotype and stereotype, and even to some extent, it has caused some fans' fatigue.

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< p > < strong > revealing the edge of a NBA star is being looted by domestic brand manufacturers < /strong > /p >

Since P joined the NBA League in Dayao, Chinese fans began to pay more attention to the most commercial competitions in the world.

With the covetousness of China's huge market, whether it is NBA's team or star players, they are very focused on the development of the Chinese market.

Especially in recent years, domestic sports brands and NBA edge players have joined forces, and even Nike and Adidas sports giants have felt a "threat".

But the super NBA top stars like Lakers Kobe, hot James or bulls Ross still can't hold hands with China's local sports brands.

On the one hand, these superstars' high price endorsement fees are unbearable by domestic brands. On the other hand, the NBA superstars who are at the top of their careers need to match their own brands.

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< p >, so more and more NBA edge stars join hands with domestic brands.

Battier, a rocket player, said in a media interview, "I enjoy life more like a rock star in China than in NBA."

So in this case, China's local sports brand can only focus its attention on NBA's "edge" brand.

This is also the main reason why many NBA stars are frequent in China. Sports brands in China tend to favor more or less stars.

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< p > < strong > Secret two NBA. China's soccer star's high price appearance fee < /strong > /p >

< p > according to a staff member of a related NBA China office, organizing a NBA star to come to China, only the star "appearance fee" will be worth tens of millions RMB. If the number of NBA stars is invited at a time, then the amount of money spent by its main sports Brand Company is astronomical.

Especially in recent years, the increase of attendance fees is unthinkable.

Like McGrady's trip to China, a total of five cities were flying in 6 days.

If there is no high attendance fee, it is absolutely foolish to make these NBA superstars "flying trapeze".

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< p > although the number of NBA stars coming out of China in recent years has been getting higher and higher, many sports brands are enjoying it.

A public relations agency employee of a sports brand said, "take James as an example, where all the tickets were fry."

While James's war boots were priced over 1000 yuan, they were sold out of stock.

Therefore, from the earnings of sports Brand Company, the appearance fee is rather insignificant compared with the huge profits brought by the sales of basketball "a target=" _blank "href=" //www.sjfzxm.com/ "shoes < /a".

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< p > < strong > Secret three stars China line is the second spring < /strong > < /p > of businessmen and fringe stars.

< p > the star's activities in China are undoubtedly the best way to make money for both businessmen and players. Through a series of activities, businesses have gained popularity and sales volume, while the stars have received higher endorsement fees and fans.

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< p > the biggest player in this summer's NBA star lineup is Wade, who has just won the third championship of NBA and landed in Beijing today. Only in Beijing a training event, the tickets were fry up to 3 times the original price.

The arrival of the star brings the sales volume of its endorsement brand, and also brings huge returns to the stars.

At present, the Wade boots in the Chinese market cost more than 1000 yuan per pair, and they often sell goods, and this Brand Company pays Wade more than a million dollars a year.

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< p > NBA people in China have exclaimed at the Chinese Basketball Market: "I didn't expect the Chinese consumer market to be so large.

At present, the development rate of China's basketball market is less than 30%.

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< p > < strong > the long-term development of Chinese basketball needs not only business but also high professional atmosphere < /strong > /p >

< p > but as described before, the current NBA "China line" is falling into some stereotypes. Formalization is formalized. Chinese basketball needs more than just some form of performance, awards or fans.

What we need more is a basketball culture and a deeper understanding of basketball.

For example, the daily training of the professional basketball team in the United States is not just a single training. Each player's system training standard is different, even the players' daily training details to the diet.

So if we regularly hold young people's professional basketball training camp in China, or take professional basketball training as a discipline, or establish a long-term high level basketball development foundation, although these are not instant results, I believe that local businesses can not only wedge their brand foundation deeper, but also play a role in promoting Chinese basketball.

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