Zhou Chengjian: Figured Out The Internet Of Clothing Industry.

< p > "we do not want to simply expand the scale of sales on the Internet, but by promoting the interconnection, interaction and interoperability of various sales platforms, and serve consumers more accurately."

Zhou Chengjian, founder and chairman of the US bond group, said at a news conference on O2O (Online To Offline, online to offline) strategy held in Hangzhou.

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< p > Zhou Chengjian thinks that he has finally made clear the idea of "a href=" //www.sjfzxm.com/pioneer/ "clothing industry" /a "Internet".

Three months ago, Zhou Chengjian recalled the original a href= "//www.sjfzxm.com/news/index_c.asp", which was previously involved in the creation of the state purchase network, "Minjie /a", the information director of the stock management center, min Jie, who dug two years ago from Procter & Gamble to Liu Yi, the new head of marketing.

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< p > "I put forward the dream of Internet tailor in 2010, and explored how to make the entity store interact with the electronic business platform to integrate experience.

The state purchase network was born in this context.

But at that time, the internal and external environment was not mature, so we developed the e-commerce business independently.

I am now more aware of my subconscious dream, how to think more systematically and plate it into executive strategies and action plans.

Zhou Chengjian introduced it at yesterday's news conference.

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< p > > a href= "//www.sjfzxm.com/pioneer/" > Zhou Chengjian < /a > said that the most pessimistic thing in the clothing industry is not this year, but last year, but the industry is still facing challenges. This industry will no longer be good or bad for everyone. Seizing the Internet is an important opportunity to win.

According to the planning of the United States, there will be 100 stores to implement the O2O mode in 2014, which will cover 1000 stores in the next 3 years.

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< p > as the O2O pioneer Laboratory of the United States of America, the newly opened flagship store in Yanqing, Hangzhou, provides wireless Internet service. Consumers can use the mobile phone to scan the two-dimensional code in the store and log directly to the state purchase network to select the merchandise. They can also pick up the color size at the store and place the order directly in the state purchase network, and then send it to the home.

In addition, the United States and the franchisee as long as a good profit sharing, franchising channels can also be integrated into the O2O mode.

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< p > Zhou Chengjian believes that for apparel industry, the biggest crisis is not stock but brand competitiveness.

As part of the O2O model, the US States members originally affiliated to different platforms will be unified. The consumption of members will be recorded and analyzed, and the products will be positioned more accurately. "For example, through Internet technology, we can understand which areas of consumers stay in stores longer, so as to adjust the distribution of products."

Liu Yi said.

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< p > although Zhou Chengjian does not agree that the offline store will become a fitting room, he also said that at present, the 5000 stores in the United States will not expand significantly in the future, and the total volume may even drop, but the business area of the monomer will increase significantly.

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