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Mobile Business Momentum Is Very Strong Throat Interpretation Key Issues

2014/7/22 13:18:00 31

strong > reporter: < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Internet < /a > makes the world flat, especially the mobile Internet, which is different from the previous play. To promote the reform of supply chain and organizational structure of traditional enterprises from various aspects. All enterprises have to catch up with this wave, and others are afraid to go to the bottom of the sea from the top of the wave. Does mobile Internet have such a magic power? 
 deep throat: the mobile Internet is really hot. We monitor the data situation, the current mobile Internet is close to 4 per cent, and even home appliances can also achieve such a level, the proportion of visits is often more than half or more than the PC end of the situation, we find it very strange, but also to explore the reasons for what is really? Is the real mobile internet coming, or is there another mystery? 
 after further monitoring, it was found that 30% of the 4 of the subscribers in < a href= "http:// www.sjfzxm.com/news/index_c.asp" > mobile Alipay < /a > had knowledge of the goods at the PC end and placed them in favorites or shopping carts. This shows that the user's shopping scenario is usually in a fixed place (such as home or company) to choose good products, take the order but not pay, and then finish the spanaction on the way home from work. We can see from the backstage data that the peak time of placing orders is basically in the evening. 
, therefore, this is the same as some advocating mobile Internet, and it is not the same with the trading data. At this time, don't be impetuous in the industry. Enterprises should seriously analyze them internally. If the current mobile Internet is such a left-handed, right-handed consumption model, what we need to do is spanform the previous pursuit from PC page to mobile, and divide it into the possibility of pursuing the two spanformation in addition to the pursuit of page spanformation. We need to let users try to put the selected goods into the shopping cart and favorites as far as possible. First, take a temporary storage on the PC side. This spanformation is more practical in details than in the past. 
 next, we need to focus on how to allow users to remain in the process of browsing, and at the same time, combine the PC end selection mobile order to facilitate the spanaction. 
 on this point, Taobao mobile attaches great importance to practical details. For example, in the future, as long as users put goods on shopping cart and favorites on the PC side, users will have the corresponding coupons to take the initiative to push Taobao to Taobao. This is used very frequently in the field of clothing. 
 actually, the experience of wireless payment on PC products is actually not good. This has also led many enterprises to focus on the user experience of mobile clients. Theoretically speaking, it is true, but the flow of PC to mobile has not been well spanformed. 
 reporter: Tmall had an action before. The mobile terminal reduced the order by N yuan, but now it is cancelled. Why is it? /p >
 > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > deep throat < /a >: there are many reasons for revocation, such as cost considerations, or at present, because PC can be seen from the left hand after the increment of the right-hand side, there is not much room for increase or /p.
 Tmall promotes the promotion fee so much in the middle of the year, but the growth rate is becoming steady. There is little increment. At this time, we will reduce the cost by five yuan, and the cost will be affected by the diversion to the mobile terminal. 
 of course, Tmall's revision of mobile terminals is frequent. They are also exploring which version is better interactively. For example, at the PC end screen, it can be fully displayed and highly efficient regardless of the single product or category. On the contrary, the mobile phone screen is small, so it has to divide the levels more finely, thus ensuring visual comfort and efficiency. 
 (Note: the mobile terminal is reduced by N yuan, which is actually a mobile phone exclusive price promoted by Tmall in the middle of the year, that is, a marketing mode used by Tmall stores to promote its mobile terminals. Users can enjoy online shopping with the app side of the mobile phone. It is understood that over 80% of the businesses have been using and setting up preferential rates since the online franchise price has been launched. 
Reporter: it is said that the platform mode of Taobao and Tmall is destined to turn into a disadvantage at the mobile phone end. The information volume of P is too large, which is not in conformity with the law of mobile terminal spanactions in essence. "Strong" .
 deep throat: actually, Jingdong, WeChat, Yi Xun, and patting these four electricity providers have more advantages in mobile terminals than Alibaba. But during the 618 and World Cup, they are still very extensive in operation, and the user experience is not polished. For example, Yi Xun APP, or in the way of selected products, the user viscosity is very, very small. 
 on the other hand, the interaction between Jingdong and WeChat has not been completely formed, and it still stays in the traditional B2C marketing way. It has changed to the X passenger unit price at a considerable level, and has not gone further. 
P: reporter: we heard feedback from some businessmen. We all have great hopes for Jingdong and WeChat, but the actual effect has not really erupted. The subversive nature of mobile providers seems to be far from us. .
 deep throat: Unfortunately, sitting on massive traffic is just not studying the consumer experience. It may also be related to genes. Tencent did not do well in this battle, and Jingdong had to run in for some time. Of course, do not deny that Tencent's technology is very powerful, it can not be solved, but the gene is a technology gene, in order to solve the problem and solve the problem, so the flow of imports can be strongly guided, the electricity supplier can be handed over to Jingdong. 
 this Alibaba is different, Ali is oriented by operation, technology may not be very good, but it knows the user experience, and is good at figuring out how to create a good shopping process. In this respect, it is indeed good. 
Compared with P, although WeChat's users can't get to and from each other, some functional development is still a little interesting. You will find that if it is the same flow and interaction system, it will be different for Ali to do the same. But Tencent and Ali are natural opposites. Joining Tencent and Jingdong to achieve the ultimate goal of WeChat shopping, Ali is dangerous. At the same time, it also inspires continuous innovation and enters a new round of competition. 
 reporter: This is fun, because the PC terminal has already been set up, and everyone is seeking to write a new chapter at the new growth point. 
 deep throat: it must be re contended in the mobile terminal, competing for each other and promoting each other. In fact, as industry colleagues, we are also eager for more businesses to provide practical experience in mobile terminals, not Tai Hongwei, even if very small break points can also effectively communicate. 
P: reporter: in August, we will hold a mobile electricity supplier conference in Chengdu. We will invite many strategic and practical people. There are also many experts who have never appeared in the industry but are quite knowledgeable. I believe we will squeeze out a lot of dry goods. .
 deep throat: that's it. Now it's full network information explosion, too exaggerated.