The Government Vigorously Promotes The Development Of Cross Border Electricity Supplier'S Price Advantage To Brand Advantage.

This is followed by the State Council issued the "opinions on vigorously developing e-commerce to speed up the development of new economic power" in May 7th, and issued a document within two weeks.

Development.

"It is of great significance to promote the development of cross-border electricity providers," said Wang Rulin, deputy director of the China E-Commerce Association cross border e-commerce center.

He also added that with the growth of the regular business of cross-border electricity providers, the market of "human meat purchasing", once popular for a while, will have a great impact.

Cross border electricity providers frequent favorable policies

Since 2013, the state has issued a number of favorable policies to promote cross-border electricity supplier development.

In August 1st last year, the General Administration of Customs issued 56 and 57 announcements, that is, the notice on the supervision of import and export of goods and articles in cross-border e-commerce, and the "notice on adding the code of customs supervision".

Then, in March this year, the General Administration of Customs explained the mode of "bonded import". Under this mode, the importing electricity suppliers can purchase in advance, and goods are pported to the bonded warehouses in the bonded area tax-free goods by sea / air freight. After receiving the consumer orders, the goods will be shipped directly from the tax preservation warehouse to customs inspection.

And the warehouse products only need to pay relatively low postal tax.

Through the "bonded zone", the speed of arrival can be increased by 7~15 days compared with that of Hai Tao, and the shopping experience is more fluent.

The Opinions also give guidance to the development direction of cross-border e-commerce. Besides improving the clearance efficiency of cross-border e-commerce, it also proposes to formulate a standardized management policy for overseas listing of e-commerce enterprises.

We encourage the development of e-commerce cooperation in the "one belt and one way" countries, and expand the comprehensive pilot scheme for cross-border e-commerce.

Document No. nine proposes that we should actively carry out the pilot project of comprehensive reform of cross-border e-commerce, and study and formulate guidelines for promoting the development of cross-border e-commerce.

Cultivate a number of cross-border e-commerce platforms and enterprises, and vigorously support enterprises to use cross-border e-commerce to explore the international market.

It also encourages cross-border e-commerce enterprises to integrate into overseas retail systems through standardized overseas warehouses.

6 trillion and 500 billion market "cake": good-looking but hard to eat

"Cross border e-commerce in mainland China has exploded in recent years."

Chen Naike, vice chairman of the National People's Congress and vice president of Zhejiang Federation of Returned Overseas Chinese, said during the two sessions that at the end of 2014, the mainland's "Hai Tao nationality" broke through 20 million people, and the annual consumption exceeded 1 trillion yuan. China has become the largest in the world.

The market.

According to the Ministry of Commerce forecast, by 2016, the scale of China's cross-border electricity supplier market will reach 6 trillion and 500 billion yuan.

At present, in addition to Taobao, Tmall, Amazon and other comprehensive platform electricity providers, jumei.com, honey bud baby, foreign terminals and other vertical import electricity providers, even NetEase, Shun Feng also entered the market at the beginning of this year.

Despite the favorable policy of cross-border e-commerce, at present, apart from the General Administration of customs, other government departments involved in cross-border electricity providers, such as the Ministry of Taxation, the Ministry of Commerce and the General Administration of quality supervision and quarantine, have not yet issued specific policies.

In this regard, Wang Rulin said that the introduction of the State Council documents will speed up the implementation of relevant departments' policies.

Wang Rulin said at the same time, the government functional departments should also do innovative thinking. Cross border electricity providers not only pay and trade, but also have many new formats, such as factoring.

In addition, strengthening the cultivation of new talents is also one of the urgent problems for cross-border electricity providers.

The market of "meat purchasing" is bound to face impact.

There are electricity supplier analysis, cross-border electricity supplier has become

The last piece of blue ocean, but the entry of heavyweight distributor will make the threshold of the sea industry more and more high.

The advantage of these "big guys" is the users, and the best way to retain customers is low prices. A price war seems inevitable.

However, Wang Rulin analysis, "Document No. nine" clearly put forward the "five changes", one of which is "promoting competitive advantage from price advantage to technology, brand, quality, service as the core of the comprehensive competitive advantage" pformation, which means that simply relying on price war is impracticable. How to give full play to the brand advantage, quality advantage, service advantage and technological innovation advantage of enterprises is the most important problem for cross-border electric business enterprises to think about.

The addition of regular cross border electricity providers will also be a hot spot for individuals.

The market caused no small impact.

Wang Rulin said that the personal purchase market was developed when the cross-border electricity providers were underdeveloped. When China established a large number of border warehouses and bonded warehouses, the personal purchasing market would inevitably shrink. After all, the products of the regular army were more secure.