2017: Analysis Of The Earnings Report: The Total Profit Increased 31.45% Year-On-Year (Chart)
China intelligence network news: in the evening of February 26th, the voice of brevien finery Co., Ltd. (hereinafter referred to as "Bi Yin Le Finn", stock code: 002832) issued its 2017 annual performance bulletin. According to the report, in the reporting period of 2017, the total revenue of the company was 1 billion 54 million yuan, an increase of 25.23% over the same period last year, and the total profit increased 31.45% from 233 million over the same period last year, mainly due to income growth. Net profit attributable to shareholders of listed companies was 175 million yuan, up 31.73% over the same period last year.
Data source: big database of China Commercial Industry Research Institute
It is reported that the steady growth of sales revenue is mainly related to the continuous strengthening of product development, the improvement of marketing channels, and the increase of publicity and promotion.
The company is mainly engaged in R & D, brand promotion, marketing network construction and supply chain management of its own brand name golf apparel. Its main product is its own brand, Brad golf, which is divided into professional golf series and life leisure series. Target groups are golf enthusiasts and middle class consumers who agree with golf culture and dress styles. At the same time, it adopts direct sales and franchised sales mode. At present, in the first and second tier cities, the company has established direct outlets, mainly in other cities.
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