Data Analysis: What Changes Will Consumers Have In Online Shopping Clothes In The Future

Clothing shopping process: compared with last year, consumers continue to like to complete the whole clothing purchase process online.

Browsing clothes: 67% of consumers prefer to browse clothes online, significantly higher than 54% in 2020 and 60% in 2021

Research clothing: 71% of consumers prefer online research clothing, which is the same as that in 2021, but significantly higher than 65% in 2020

Asking pre-sale questions: 47% of consumers prefer to ask pre-sale questions online, which is the same as that in 2020, but significantly higher than 36% in 2020

Purchase: 42% of consumers prefer online shopping, which is the same as that in 2020, but significantly higher than 31% in 2020

Asking after-sales questions: 63% of consumers prefer to ask after-sales questions online, significantly higher than 59% in 2021 and 50% in 2020

Buy back the same clothing: 58% of consumers prefer to buy back the same clothing online, which is the same as that in 2020, but higher than 52% in 2020

Online shopping: most consumers (58%) say the way they buy clothes has changed in the past few years. Consumers said that their future shopping style will be different, they will buy more clothes online (47%), followed by more clothes during promotions and discounts (41%), more purposeful purchases (40%), more used clothes (32%), and higher quality / more durable clothes (30%). Nearly a third (34%) of consumers said they plan to buy more clothes online next year.

More information helps consumers buy clothes online: for those who bought more clothes online last year, most people said that customer reviews and ratings (53%) helped them to make clothing purchase decisions, followed by simple / free return procedures (46%) and detailed sizes (45%), And fabric descriptions (42%) that help them make clothing purchase decisions.

Online shopping: to help online shopping, most consumers said they would check customer reviews to help them consider size and fit (52%), 48% said they would check the detailed size table, 39% would measure (or know) their own size to match the size table, and 27% would only buy the clothes they needed, Then return the clothes that don't fit.

Online shopping returns: on average, consumers who buy clothes online say they usually return about 22% of their purchases. More than two-thirds (69%) of those who returned their clothes through online shopping said they preferred to return their clothes by mail, while the other 31% preferred to take their clothes back to the physical store.

Environmental impact of returns: most consumers (63%) said they did not consider the impact of returns on the environment. Half of consumers (50%) said that if they were aware of the environmental impact of returning online shopping clothes, it would affect the way they would buy clothes in the future, such as placing orders more carefully (69%), reducing online shopping (40%), retaining the items they would like to return (29%), giving / reselling items instead of returning them (27%).

Fiber content in online shopping: for those who bought online last year, more than a third of consumers said that fabric description (42%) and fiber content information (34%) helped them to make a decision to buy clothes. Nearly two fifths (37%) of consumers said they always or usually read fiber content information when shopping online.

Fiber content is important for online shopping: most consumers say that when buying clothes online, fiber content helps them understand the feel or softness (68%), product quality (55%) and how to handle clothes (51%).

The market for second-hand clothing is still surging: most consumers (up from 46% in 2021 to 57%) say they have bought or previously purchased second-hand clothing. Nearly half of consumers (46%) said they expected to buy more second-hand clothing in the future. Consumers under 35 (53%) are more willing to buy more second-hand clothing in the future than older consumers (41%).

Lifestyle monitor of American cotton companies ™) It's a rolling market research project. It includes more than 100 questions to study consumer behavior and attitudes in the United States. It conducts monthly online surveys of American consumers' attitudes and behaviors on topics such as clothing, fashion, home furnishings, and fiber preferences. Since 1994, more than 80000 consumers have participated in the survey. 60% of them are women and 40% are men. They are between 13 and 70 years old, representing different races, income classes, educational levels and geographical distribution of the American population. American cotton's China consumer survey is a rolling survey. It includes more than 100 questions, involving all aspects of Chinese consumers' consumption behavior, attitude and purchase. Since 2009, nearly 20000 Chinese consumers have participated in the survey.