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Discovery Expedition, A High-End Outdoor Leisure Brand, Enters The Pathfinder.

2013/3/14 17:20:00 346

it is understood that DiscoveryChannel is an outdoor discovery channel launched in the United States and has a wide range of influence. Analysts believe that the introduction of this brand will attract a large number of potential consumers 
 recently, the domestic outdoor brand Pathfinder (franchised store) has officially introduced the high-end outdoor leisure brand Discovery Expedition, according to the responsible person of the Pathfinder, the brand will be the first batch of goods at the end of April, and choose to start in the third party e-commerce channel. 
 "before the internal test, it is expected to go online in 2014, and the preparation has been relatively smooth since then." so, we will advance to the first half of this year. "The Pathfinder insiders revealed to the billion power network that the brand will start from the third party business channel first and then synchronize to the official mall of the Pathfinder. At present, the Pathfinder is negotiating with several large B2C platforms in China. 
 it is understood that DiscoveryChannel is an outdoor discovery channel launched in the US and has a wide range of influence. Analysts believe that the introduction of this brand by the Pathfinder will attract a large number of potential consumers. 
 for the location of DiscoveryExpedition brand, the Pathfinder will take the high-end route, and according to the information disclosed by the previous Pathfinder, the brand pricing will be higher than the 20%-30% of the Pathfinder brand. 
 reporter understands that as of now, Pathfinder already owns three brands including Pathfinder, ACANU (Akeno) and DiscoveryExpedition, and these three brands are independently operated and independently designed, but are inspected according to the unified quality standard of the explorer. "Three brands operate independently, but the final production details and process fabric requirements are all a process and a supply chain." 
 although the multi brand strategy of the Pathfinder has begun to take shape, Sheng Faqiang, the Pathfinder chairman, has said that he will further increase investment and expand the channel of e-commerce when he talked about his brand operation. 
 it is learnt that in addition to arkannoo's full online sales, the newly launched DiscoveryExpedition will also start the third party B2C platform.