Babu Bean Brand Trademark Defense Campaign Launched A Full Scale Anti-Counterfeiting Activities

"P" recently, Babu (China) children's Articles Co., Ltd. and the Guangzhou Bao faction children < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > (China) Co., Ltd. a case of contract dispute ruled that the Babu bean company won the lawsuit.

On this basis, the Babu bean has also officially opened the prelude to trademark protection: the headquarters of Babu (China) children's products Co., Ltd. will carry out nationwide anti counterfeiting activities in 2013.

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< p > in fact, the trademark rights protection of Babu bean also means that children's products enterprises are now upgrading the protection of trademarks to the strategic level of enterprises.

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< p > < strong > full time group national anti fake > /strong > /p >

A case of contract dispute between Babu bean (China) children's products Co., Ltd. and Guangzhou Bao Po children's clothing (China) Co., Ltd., which is closely watched by children's products industry, was awarded by the people's Court of Shanghai Municipality in 2013, January, in the first instance, which was awarded by Babu bean (China) children's products Co., Ltd. in 2013. P

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< p > in fact, the Babu bean (China) children's products Co., Ltd. also has another meaning in winning the lawsuit: Babu bean has officially stepped up the right protection tour of trademark protection.

According to a senior executive of Babu (China) children's products Co., Ltd., winning the lawsuit against Guangzhou Bao Po children's clothing (China) company is only the first step. In order to ensure the legitimate rights and interests of the brand and consumers, the headquarters of Babu (China) children's products Co., Ltd. will carry out nationwide anti counterfeiting actions in 2013.

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< p > "in addition to establishing and perfecting the network supervision mechanism and upgrading the anti-counterfeiting system, we will also set up a full time anti-counterfeiting group. Once we find out the selling behavior, we will be investigated for its legal liability.

Babu beans are willing to unite with other similar enterprises in the industry to jointly carry out relevant rights protection actions and thoroughly rectify the market.

Lin Qidong, chairman of Babu (China) children's products Co., Ltd., told reporters.

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< p > Lin Qidong's words reflect some chaos in the whole children's industry: in today's era of brand competition for children's products industry, the competition of children's products will rely more and more on the competition among brands.

"Brand awareness is like a double-edged sword, which attracts many counterfeiters and counterfeiters.

These businesses, for their own interests, fabricate "brand lies", which are based on the real brand name, but are selling fake and inferior products, damaging the interests of regular brands and consumers.

Lin Qidong said that all kinds of "cottage" version of "Babu bean" brand circulated in the market, and appeared similar to brand names, graphic trademark convergence and other behaviors, "this will disrupt the industry order."

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< p > according to the reporter's enquiry in China Trademark network, as at 12 noon yesterday, the number of trade marks containing three words of Babu bean was 11 (including invalid trademarks).

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< p > < strong > trademark protection is brand strategy < /strong > < /p >.

< p > "when the trade mark is registered, the classification of goods and services is too small. There are forty or fifty categories. There are thousands of small businesses. It is impossible for enterprises to register every trademark in every small category by spending a lot of money." in fact, if the enterprise does so, it will also encounter embarrassment that the trademark has been revoked for 3 years.

In fact, all kinds of categories can only be studied by professionals, and ordinary consumers can not distinguish them. "

Chen Shuqing, general manager of creative industries in Liuhe, believes that some people rush to create famous trademarks, especially in different categories of goods or services, which leads consumers to be confused or misled by brand-name products.

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< p > in fact, the trademark rights protection of Babu bean also means that children's products enterprises are now upgrading the protection of trademarks to the strategic level of enterprises.

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< p > "trademark is the identification code in the eyes of consumers, the intangible assets of enterprises and the carrier of corporate reputation. The annual trademark infringement cases increase by 10%, and the protection of trademark must be taken seriously."

Jinjiang Jijia trademark agency firm intellectual property consultant Di Jie said that enterprises should not only regard trademarks as a simple sign, but need to rise to a strategic height.

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< p > "although trademark registration is based on time to determine trademark sovereignty, but if it is a trademark of a malicious rush or famous brand, enterprises can use legal means to safeguard their rights through consultation."

Di Jie told reporters this.

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"P" and in the "brand name" point, Lin Qidong has his own view: "in the gradual improvement of the law today, those who walk in the" legitimate "or" improper "between many enterprises may be considering changing strategies.

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< p > it is reported that the headquarters of Babu (China) children's products Co., Ltd. has made it clear that the brand protection action will be focused on in 2013. Babu (China) children's Articles Co., Ltd. will use the Anti Unfair Competition Law of People's Republic of China as a weapon to crack down on those trademarks that are illegal and scratch ball.

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< p > "only by fostering its own brand through honest and credit management is the long-term development of enterprises."

Lin Qidong told reporters this.

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