The Sports Industry Is Looking For New Profit Growth Points In 2013.

< p > in a gloomy annual report, the sports industry has indeed entered the bottom of the valley, but signs of recovery have not yet appeared. In 2013, it will also be in the low adjustment.

In adjusting how to find new profit growth points, everyone's own mind is calculated, and there are many people who hope to improve their performance by new category.

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< p style= "text-align: center > > Li-Ning Adventure (Lining (store) explore) officially unveiled ISPO BEIJIN < /p >

< p > 31 degree (exclusive store) children's wear becomes bright spot < /p >.

< p > however, although adult a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > revenue has been shrinking, children's wear has become a new highlight of some sporting goods companies.

The 31st annual report shows that the turnover of children's clothing series increased by 97.7% to 370 million yuan, accounting for 7.5% of the company's turnover last year, almost doubled compared with the previous year, and the average selling price and sales volume increased by 25.7% and 57.1% respectively.

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< p > annual report shows that as of the end of last year, there were 1590 children's clothing stores in 331 children, an increase of 433 over the previous year.

In the future, we will adopt a prudent strategy in the expansion of adult sportswear business, and we will not set goals for the number of shops this year. However, we plan to open 150 new stores in the year to excavate China's large and early children's clothing market and push the overall business growth.

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< p > PEAK actively develops overseas market < /p >

PEAK's 2012 annual report released in March 11th P shows that PEAK's sales in the international market reached 388 million yuan, accounting for 13.4% of its total turnover, which was significantly higher than last year's (9.9%).

This is the 3 consecutive year that PEAK's overseas revenue has increased.

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< p > "international market revenue will become a new driving force for PEAK's future growth."

PEAK CEO Xu Zhihua said that after long-term accumulation and cultivation, PEAK's brand internationalization and global layout have already been at the forefront of the industry.

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< p > while improving domestic business conditions, PEAK will further enhance its market share in overseas countries and regions in the coming years, and actively develop a wider undeveloped international market. "We are confident that we can do a good job in enhancing brand competitiveness and product competitiveness through good interaction between the international market and the domestic market. After active inventory clearance and order adjustment, PEAK can recover quickly from the current industry adjustment and achieve steady growth in the next few years."

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< p > Lining launched the outdoor market < /p >

Less than p ago, Li-Ning Adventure (Lining exploration) officially appeared in ISPO BEIJIN.

Since its inception in August 2011, it has been in the first batch of products over the past year, which means that Lining has officially stepped out of the first step in the outdoor market.

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Last October, it lasted for two years. Lining's outdoor brand Li-Ning Adventure (Lining exploration) finally sheathed its sword, and the first flagship store, the flagship store of Lining Center Park, was opened in P.

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Chen Zhongcan thinks that these are enough to show that Lining has been building the outdoor layout of group brand operation, P.

Facing the severe situation, the development speed of China's sports goods industry has further slowed down, and the pressure of channel inventory has intensified.

At the same time, retail terminal competition tends to be white hot, retail discount has increased, and human cost and rents cost continue to grow, resulting in a further decline in terminal profit margin. The opening of Li-Ning Adventure is the beginning of Lining's strategic adjustment of outdoor diversification.

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